PBS and AETN launch Next Avenue, a new website for 50+ crowd
Posted on 15 May 2012
America is about to become home to the largest and most diverse older population in our nations history. AETN is part of a major new PBS system website called Next Avenue that's designed to reach America's booming 50+ population as they plan for and literally define a new life stage.
America is in the midst of an age boom. The 50+ population in America has grown from 74 million in 1999 to more than 99 million today, and is projected to be 127 million in 2030. While part can be attributed to the sheer size of the boomer demographic, part is due to a dramatic increase in longevity at the beginning of the 20th century, life expectancy was 49 years, and today it tops more than 80 years.
Designed to meet the needs and the potential of this age boom, Next Avenue will engage, inspire and inform the more than 100 million people who are transitioning into what many see as a new life stage in human development a stage between young adulthood and "old old."
Next Avenue is tailored to engage the 50+ population and help them plan for these "bonus years" as the most comprehensive, accessible, intelligent, and thought-provoking daily stop for this growing audience.
AETN is one of 73 Next Avenue affiliates bringing this important service to Arkansas. When users log on to www.aetn.org/nextavenue they will see local information integrated within the site on right the home page.
The Next Avenue website will provide visitors with in-depth content that the organization creates with its own editorial team, as well as aggregates and commissions from expert sources. The site focuses on topics people may experience differently because of their stage in life, including health, finances, work, leisure and caregiving.