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PBS Kids and Whole Foods® Partner for “Organic” Education

Posted on 07 Aug 2012


Fantastic Organic 

Let’s be honest, have you ever wondered what all the fuss over “organic” was about? Why is it important to buy those fruits and veggies instead of your regular grocery store fare? PBS Kids has partnered with Whole Foods Markets® to tell you and your kids why organic matters. Even more important? This partnership is working to help families learn more about healthy eating habits with the “Fantastic Organic” campaign!

“Fantastic Organic” uses online resources from PBS Parents, PBS Kids, and Whole Foods Market to help families learn to cook, shop and explore organic foods together. These fun, easy-to-use tools and educational resources are designed to help families make educated decisions about organic foods and encourage healthy lifestyles.

Online, you and your kids can explore exactly what organics are at pbsparents.org/fantasticorganic. On top of educational illustrations and animated shorts, the website features excellent recipes and tips for making simple, healthy organic meals and snacks, as well as shopping tips and interactive kids’ activities that give parents a hand when it comes to encourage little ones’ healthy eating habits.

Participating Whole Foods Market stores are also taking the initiative off of the website and into real-life by hosting “The Hunt for Organics” in-store scavenger hunt. The game comes with an activity sheet and instructions so that parents and kids can have fun while they shop by searching for different organic produce, matching labels and checking their progress along the way!

After kids have completed their activity sheets, they can turn them in to receive an Organic Valley prize pack that includes a lunch bag and a coupon for Organic Valley products. Everyone who participates is also entered into the grand prize drawing for a one-year supply of Organic Valley products.

Check out pbs.org/fantasticorganic and let us know what you think! Even more tips to help jump start your family’s healthy, back-to-school habits are available here.

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