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Barnes and... A Conversation with Hoyt Purvis

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Steve is joined by Hoyt Purvis, professor of journalism at the University of Arkansas and co-author of "Voices of the Razorbacks", to talk about the trusted people who provided play by play color commentary during sporting events. They discuss the history of the various broadcasters that helped to define the broadcasts of Razorback sports.

Transcript

HELLO AGAIN EVERYONE. THANKS FOR JOINING US.  REGULAR VIEWERS OF AETN WILL RECOGNIZE HOYT PURVIS AS A FREQUENT GUEST OF ARKANSAS WEEK AND SHARES INSIGHT INTO FOREIGN AND DOMESTIC AND MANY MIGHT NOT KNOW THAT HOYT PURVIS IS A LIFELONG AND DARE I SAY AVID SPORTS FAN, ANYTHING WITH A BALL IN IT AND A COUPLE OF SPORTS THAT DON'T AND HOYT PURVIS AND A COAUTHOR HAVE CONTRIBUTED TO THE LITERATURE OF SPORTS IN ARKANSAS WITH VOICES OF THE RAZORBACKS PUBLISHED BY THE BUTLER CENTER AT LITTLE ROCK.  HOYT, THANKS FOR THE BOOK AND THIS TIME. >>I AM HAPPY TO BE HERE AND TALK ABOUT A SUBJECT THEY THINK IS INTERESTING AND IMPORTANT.

AND OF COURSE WE'RE TALKING ABOUT RAZORBACK SPORTS COVERAGE PARTICULARLY LIVE COVERAGE PLY BY PLAY COVERAGE.  NOW YOU DID A LOT OF RESEARCH ON THIS.

WELL, IT TOOK SOME RESEARCH. WELL, FIRST OF ALL BECAUSE THERE HASN'T BEEN ANYTHING COMPREHENSIVE ON THIS SUBJECT BUT WE THOUGHT IT WAS WORTH A SERIOUS TREATMENT, THE HISTORY OF SPORTS BROAD CASTING IN ARKANSAS AND PARTICULARLY RAZORBACK BROAD CASTING AND TO MY MINE AND MY COAUTHOR STANLEY SHARP IT'S A FASCINATING HISTORY AND OF COURSE UNDERLYING ALL OF THIS IS OUR BELIEF I BELIEVE WHICH IS PRETTY EASILY DEMONSTRATED THAT RAZORBACK SPORTS COVERAGE IN RADIO AND TELEVISION HAS REALLY BECOME A CENTRAL ELEMENT OF THE CULTURE OF ARKANSAS.

YEAH. SO THAT WAS KIND OF OUR UNDERLYING PREMISE AND WE WANTED TO GET SPOT HISTORY, HOW IT BEGAN AND HOW IT DEVELOPED AND WHO SOME OF THE KEY PLAYERS HAVE BEEN OVER THE YEARS, NAMES ARE ARE WELL KNOWN IN ARKANSAS.

LET'S START WITH THE NAME OF YOUR COAUTHOR STAN SHARP AND WHO COULDN'T BE HERE AND DID SOME REMARKABLE WORK HERE.

STAN DID SOME REALLY GOOD WORK.  OF COURSE HE STARTED OUT WORKING ON A MASTER'S THESIS AND I THOUGHT FOR SOME TIME THERE COULD BE A GOOD BUCK ON THIS SUBJECT.  STAN WAS VERY INTERESTED IN SPORTS AND IN THIS WHOLE STORY SO HE DID SOME OF THE IMPORTANT EARLY INTERVIEWS FOR EXAMPLE WITH BOB CHEYNE WHO WAS REALLY AS MUCH ANYONE THE PERSON WHO STARTED A REGULAR RAZORBACK SPORTS BROAD CASTING NETWORK.

WELL, LET'S START WITH GENESIS.  WHAT WERE THE FIRST GAMES?  HOW DID IT COME ABOUT? HOW DID IT GET STARTED.

OKAY.  I THINK THERE WERE A LOT OF INDICATIONS THERE WERE RANDOM BROADCASTS BACK IN THE 30'S BUT NOTHING ON A REGULAR BASIS AND IN THE 40'S ABOUT 1944 A YOUNG MAN NAMED BOB FULTON STARTED BROADCASTING.  THERE WERE NO EXCLUSIVE RIGHTS TO RADIO FOR RAZORBACK BROADCASTING BUT THE CBS RADIO AFFILIATES IN THE STATE -- THERE WERE THREE AT THE TIME.  THEY BEGAN TO CARRY THE FOOT   BALL AND SOME BASKETBALL GAMES AND BOB FULTON CAME AND WAS AT THE COLLEGE OF THE OZARKS --

IN CLARKSVILLE.

IN CLARKSVILLE AND 10 HE STARTED DOING BROADCASTING.  HE DID SOME PULASKI JUNIOR HIGH AND LITTLE ROCK AND THE HIGH SCHOOL GAMES AND AIC GAMES AND INTERCOLLEGIATE GAMES AND FROM ARKADELPHIA AND RUSSELLVILLE ET CETERA AND THE RAZORBACK GAMES AND HE DID THAT FOR SEVERAL YEARS.  HE WENT ON TO VERY IMPORTANT AND SUCCESSFUL CAREER IN SPORTS BROADCASTING. EVENTUALLY LEFT ARKANSAS AND BOB CHEYNE CAME ALONG AND THE DIRECTION OF JOHN BARNHILL WHO WAS THE FOOTBALL COACH AND ATHLETIC DIRECTOR IN THE 40'S AND 50'S.  THEY CAME UP WITH THE IDEA OF TRYING TO CREATE THE STATE WIDE RADIO NETWORK SO AT ONE POINT IN THE EARLY 50'S BOB CHEYNE STARTED A TOUR AROUND THE STATE.  HE VISITED PRACTICALLY EVERY RADIO STATION IN THE STATE AND PUT TOGETHER A NETWORK AND THERE WAS A LOT OF ENTHUSIASM AT THE RADIO STATIONS HE VISITED. PART OF THE PROBLEM UP TO THAT TIME IS PARTICULARLY IN SOUTHERN ARKANSAS AND EASTERN ARKANSAS PEOPLE THERE REALLY HAD NO SORT OF EXPOSURE TO THE RAZORBACKS AND ONE OF THE THINGS THAT BOTHERED  BARNHILL SOME WERE GOING TO OTHERS THAT WERE CLOSER.

LOUISIANA.

ALABAMA, MISSISSIPPI, TEXAS, ET CETERA AND IT WAS BARNHILL'S CONVICTION SHARED BY BOB CHEYNE AND OTHERS THAT WAS IMPORTANT TO DEVELOP THE STATE WIDE IDENTIFICATION AND PERHAPS THE BEST WAY TO GO ABOUT THAT WITH THE RAZORBACKS, PERHAPS THE BEST WAY TO GO ABOUT THAT WAS CREATING THIS NETWORK WHICH NOT ONLY BECAME A NETWORK OF RADIO STATIONS BUT A NETWORK OF PEOPLE WHO WERE ALL SORT OF CONNECTED OR LINKED TOGETHER THROUGH THEIR INTEREST IN THE RAZORBACKS.

ONE STATE, ONE SCHOOL THAT WAS SORT OF THE MOTTO.

IT WAS AND IT WAS IMPORTANT AS PRESUMABLY EVERYONE IN ARKANSAS KNOWS FAYETTEVILLE IS IN THE NORTHWEST CORNER OF THE STATE AND SOUTHEAST ARKANSAS IS A LONG WAY OFF BUT GIVEN THAT SORT OF CONNECTION WITH THE RAZORBACKS AND YOU HAVE PEOPLE -- WELL, PLAYERS WHO BECAME WELL KNOWN RAISE RAISES AND KEN HATFIELD AND JIM LINDSEY AND BARRY SWITZER AND ALL CAME FROM WHAT PART OF THE STATE AND INDICATED ONE THING THAT GOT THEM INTERESTED IN THE RAZORBACKS WAS LISTENING TO THE GAMES ON THE RADIO.

YEAH I GUESS FOR SO MANY OF US -- DARE I USE THE PHRASE "OF A CERTAIN AGE"  WE CAN HEAR THE REAL VOICE OF THE RAZORBACKS AND BOB CHEYNE AND STILL ALIVE IN ARKANSAS.

RIGHT AND BOB AND THE FIRST PLAY BY PLAY GUY FOR THE NETWORK -- ALTHOUGH BOB WAS INVOLVED IN EVERY ROLE YOU CAN IMAGINE BUT A GUY NAMED WALLY INGALLS LIVING IN FAYETTEVILLE AND BECAME THE ORIGINAL PLAY BY PLAY ONCE THE NETWORK WAS ESTABLISHED. WITHIN A FEW YEARS BOB CHEYNE MOVED INTO THAT  ROLE HIMSELF IN ADDITION TO THE OTHER THINGS HE WAS DOING AND WALLY INGALLS UP TO THE 50'S WAS THE PLAY BY PLAY ANNOUNCER AND THE IMPORTANT HERE IN RAZORBACK HISTORY WHICH WAS 1954 AND A SUCCESSFUL TEAM AND IGMIED INTEREST IN THE STATE.  THE GAMES WEREN'T ON TELEVISION AT THAT POINT AND EVEN WHEN TELEVISION DEVELOPED THERE WERE FEW GAMES SHOWN ON TV BUT BACK IN THE 50'S IT WAS RARE FOR A GAME TO BE ON TV SO PEOPLE LISTENED TO THE RADIO THAT REALLY HELPED BUILD THE INTEREST IN THE RAZORBACK.

BOB CHEYNE WAS MORE OF A EMISSARY AND NOT JUST A BROADCASTER.

YES AND HE STARTED AS THE ATHLETICS DIRECTOR AND THE UNIVERSITY DIDN'T HAVE THAT ROLE BEFORE AND STARTED IN 1948 AND A MAN NAMED WALTER J. LEMKE AND PROFESSOR OF THE JOURNALISM DEPARTMENT AND AFTER THE DEPARTMENT IS NAMED NOW AND WAS THE DE FACTO SPORTS DIRECTOR UNTIL BOB CAME ALONG AND HE STARTED OUT ALSO COVERING THE RAZORBACK BASEBALL TEAM WHICH WAS BEING REVIVED AT THIS POINT, AND THEN AS HE GOT MORE ACQUAINTED WITH THE POSSIBILITIES AND MR. BARNHILL REALIZED WHAT BOB MIGHT BE ABLE TO DO.  INTERESTINGLY ENOUGH ONE OF THE THINGS THEY HAD TO DO WAS GO TO THE HUMBLE OIL REFINERY COMPANY WHICH WAS OF COURSE BASED IN TEXAS AND PART OF STANDARD OIL BECAUSE HUMBLE OIL HAD THE RIGHTS TO THE SOUTHWEST CONFERENCE BROADCAST.  ALL OF THE CONFERENCES AND ARKANSAS AT THE TIME WAS IN THE SWC.  IT WAS THE ONLY NON TEXAS SCHOOL IN THE SWC SO BARNHILL AND KHEYNE REALIZED THEY NEED TO MAKE AN ARRANGE WITH THEM IF THEY WERE TO BROADCAST IN ARKANSAS AND IT WAS ESSO GASOLINE AND EVENTUALLY BECAME EXXON AND HUMBLE AGREED AND ARKANSAS WOULD STAY OUT OF TEXT SCPAS THEY DIDN'T DO SO THAT WAS ONE THING THAT NEEDED TO BE DONE FROM A BUSINESS STANDPOINT TO GET THINGS GOING AND ESSO WAS THE FIRST SPONSOR FOR RAZORBACK GAMES AND LOOK AT THE PROGRAM FROM 1951 YOU WILL SEE AN AD FOR ESSO SAYING IF YOU CAN'T GET TO THE GAME THEN STOP AND BUY SOME ESSO GASOLINE YOU CAN LISTEN TO THE GAME ON THE RADIO.

KIND OF MOVE FORWARD INTO THE MID-LATE 50'S AND BEYOND SO BEGINS THE FRANK BROYLES ERA AND TELEVISION STARTS -- FIRST OF ALL WERE YOU ABLE TO DOCUMENT THE FIRST TELEVISED GAME?

THERE WAS A GAME TELEVISED I BELIEVE THE YEAR IT 1948.

1948.

BUT IT WAS LIMITED AND ARKANSAS PLAYED AT TCU IN FORT WORTH AND ESSO WHICH WAS A FORT WORTH TV STATION GOT PERMISSION TO TELEVISE THE GAME.  WELL, NOT TOO MANY PEOPLE KNEW ABOUT IT BECAUSE AT THE TIME THERE WERE ONLY 3,000 TV SETS IN THE WHOLE DALLAS FORT WORTH MARKET AREA. WELL, OBVIOUSLY THAT BEGAN TO CHANGE BUT IT TOOK A LONG TIME. I BELIEVE THERE WAS A 56 WHEN PORTIONS OF AN ARKANSAS OLE MISS GAME AND IN MEMPHIS AND BY A NETWORK AND WHAT THEY CALL A PANORAMA AND DID BITS OF DIFFERENT GAMES AND REALLY THE FIRST NATIONAL TV EXPOSURE WAS AFTER THE 54 SEASON WHEN THEY PLAYED IN THE JANUARY 1, 1955 COTTON BOWL AGAINST GEORGIA TECH AND THAT WAS A GAME CARRIED ON NATIONAL TELEVISION BUT EVEN FOR -- ONE OF THE MOST IMPORTANT GAMES IN ARKANSAS HISTORY WAS 1964 GAME PLAYED AT AUSTIN AGAINST TEXAS WHICH ARKANSAS WON AND WHEN ON TO AN UNDEFEATED SEASON.  THERE WAS NO TELEVISION OF THAT GAME AND THAT IS THE ONE INTERESTINGLY ENOUGH THE ARKANSAS DELEGATION IN WASHINGTON AND OTHER ARKANSANSS IN WASHINGTON GOT TOGETHER AND GOT A TELEPHONE LINE HOOK UP SO THEY COULD GET THE BROADCAST OF THAT GAME IN THE WASHINGTON AREA, BUT AGAIN TELEVISION JUST WAS NOT SOMETHING THAT WAS AT ALL COMMON REALLY WELL INTO THE 70'S AND NORMALLY YOU MIGHT HAVE -- IF YOU HAD A REALLY GOOD TEAM YOU MIGHT HAVE ONE NATIONAL BROADCAST --

TELEVISION COVERAGE.

YEAH, LIVE TV COVERAGE RIGHT, BUT ALL THE GAMES WERE ON THE RADIO.

YEAH.  ALONG WITH THAT ERA CAME SOME OF THE MOST FAMILIAR NAMES IN SPORTS BROADCASTING, THE TWO LONGEST SERVING VOICES OF THE RAZORBACKS AND BUD CAMPBELL AND PAUL EELLS.

YEAH PEOPLE EARLIER REMEMBER BUD AND PARTICULARLY PAUL EELLS. I WOULD SAY THE OTHER TWO THAT RANK ALONG SIDE THEM IN LONGEVITY MIKE NAIL WHO DID THE BASKETBALL GAMES AND CHUCK BARRETT WHO IS A TRIPLE THREAT DOING ALL OF THE SPORTS AND YOU'RE RIGHT IT WAS BUD AND PAUL WHO CEMENTED THAT RELATIONSHIP WHERE EVERYBODY IN ARKANSAS CONSIDERED THEM TO BE THEIR PERSONAL FRIEND AND THEY WERE VERY, VERY GOOD AT WHAT THEY DID, AND THEY HAD A HUGE FOLLOWING AND IT STARTED WITH BUD CAMPBELL BUT ALSO AS YOU WELL KNOW BUD AND PAUL BOTH HAD A ROLE AS SPORTS ANCHORS PRIMARILY IN PAUL'S CASE TOTALLY BUT ALSO FOR BUD PRIMARILY WITH KATV CHANNEL 7 IN LITTLE ROCK AND BECAME THE RAZORBACK STATION AND THAT WAS A RELATIONSHIP BETWEEN THE STATION AND THE RAZORBACK SPORTS THAT BECAME BENEFICIAL AND THEY BECAME KNOWN WITH THE ADVENT OF CABLE TV AND CHANNEL SEVEN WAS PICKED UP AROUND THE STATE AT ALL PARTS OF THE STATE AND PEOPLE REALLY IDENTIFIED WITH -- THEY KNEW. THEY WERE SO FAMILIAR THAT LITERALLY I THINK NEITHER OF THEM COULD WALK DOWN THE STREET WITHOUT EVERYBODY WANTING TO STOP AND TALK TO THEM AND THERE ARE SOME GREAT STORIES.  I THINK HAIRY KING WHO COVERED THE RAZORBACKS FOR THE ASSOCIATED PRESS FOR MANY YEARS WAS WITH PAUL I THINK TALKING ABOUT -- FOR EXAMPLE THEY STOPPED AT A MCDONALD'S IN CLARKSVILLE ON THE WAY TO FAYETTEVILLE OR BACK AND EVERYBODY IN MCDONALD'S WOULD WANT TO COME UP AND TALK TO PAUL AND PAUL BEING THE GREAT NICE GUY HE WAS --

WOULD TALK TO THEM.

WOULD TALK TO EVERY ONE OF THEM.  I EXPERIENCED THAT MYSELF THE FIRST TIME OR 2 I WAS ABLE TO TALK TO PAUL.

THAT ARRANGEMENT BETWEEN CHANNEL SEVEN -- A LONG STANDING RELATIONSHIP BETWEEN CHANNEL SEVEN OF LITTLE ROCK AND THE UNIVERSITY WAS SOMETIMES CRITICIZED AS NOT VERY OFTEN AND ONLY -- I SHOULD SAY HIGH MINDED ETHICAL CIRCLES AS INCENSEIOUS AS PART OF THE STATION'S PART AND BECAME CLEAR WHOEVER WAS THE SPORTS DIRECTOR AT CHANNEL SEVEN WAS THE VOICE OF THE RAZORBACK AND WHOEVER WAS THE VOICE OF THE RAZORBACK WAS GOING TO BE THE DIRECTOR THERE.

YEAH AND A COUPLE OF THINGS THAT WAS IMPORTANT WERE THE COACHES SHOWS AND BUD AND PAUL WOULD BE THE HOST, PARTICULARLY WITH THE COACH NO AND LOU HOLTZ AND NOLAN RICHARDSON AND OTHERS AND KATV CHANNEL 7 HAD BASICALLY CONTROL OF THAT AS WELL. ALTHOUGH STATIONS AS THERE BEGAN TO BE OTHER STATIONS AROUND THE STATE AND THIS STATION AND THE JONESBORO FAYETTEVILLE MARKET BEGAN TO PICK THOSE UP. ULTIMATELY OF COURSE THAT RELATIONSHIP DID NOT CONTINUE QUITE AS KATV WANTED IT TO CONTINUE AND THAT'S AFTER THE DEATH OF PAUL AND MIKE NAIL FILLED IN ON AN INTERIM BASIS FOR THAT SO IT WAS TIME TO DESIGNATE A NEW FOOTBALL PLAY BY PLAY ANNOUNCER FRANK THOUGHT THAT CHUCK BARRETT SHOULD HAVE THE JOB AND KATV WANTED SCOTT INMAN AND A NEWS ANCHOR THERE AND STILL TODAY AND IN THAT PARTICULAR CASE FRANK PREVAILED AND KATV CHANNEL 7 WAS NOT SO HAPPY ABOUT IT AND IN THE MEANTIME OTHER STATIONS AROUND THE STATE STEPPED UP THEIR RAZORBACK IDENTIFICATION. ALTHOUGH KATV CONTINUES TO BE VERY MUCH DEDICATED TO COVERAGE OF THE RAZORBACK.

THE LARGER COSMOS CHANGE -- I MEAN THE SATELLITE TV, CABLE, EVERYWHERE AND NOW WE'RE DROWNING IN SPORTS.  IT'S GREAT FOR SPORTS.

WE'RE DROWNING IN SPORTS AND YOU'RE RIGHT IT'S GREAT FOR SPORTS NUTS BUT THE REALITY IS AND PARTICULARLY TRUE AT THIS JUNCTURE OF HISTORY SPORTS IS THE BEST THING TV'S GOT GOING FOR IT BECAUSE SPORTS COVERAGE BRINGS IN MORE AUDIENCE AND MORE REVENUE FOR TV INCLUDING CABLE TV THAN ANYTHING ELSE, AND SO THAT'S WHY THERE'S THIS REALLY SORT OF A MONEY COMPETITION, AN ARM'S RACE WITH MONEY TO PAY CONFERENCES AND SCHOOLS FOR THE RIGHTS TO THEIR COVERAGE OF THEIR SPORTS TEAMS.

HOYT, ARE WE LOSING -- WE'RE NOT TALKING ABOUT THOUSANDS OR HUNDREDS OR MILLIONS.  WE'RE LITERALLY TALKING "B"  BILL IONS OF DOLLARS AND ARE WE PAYING A PRICE.

THERE IS ALWAYS A TRADE OFF AND ONE OF THEM IS FOR EXAMPLE THE FACT THAT TV DICTATES WHAT TIME THE GAME STARTS.  TV DICTATES -- THERE YOU ARE AT THE STADIUM AND YOU MAYBE BURNING UP OR FREEZING OR SITTING IN THE RAIN BUT YOU HAVE TO ENDURE A TWO, THREE, FOUR MINUTE BREAK FOR THE TV COMMERCIALS SO THERE ARE THESE TRADE OFFS AND IT'S BECOME BIG BUSINESS.  THERE IS NO DOUBT ABOUT IT AND RAZORBACK BROADCASTING, RADIO BROADCASTING TODAY AND ALL OF THE RAZORBACK MEDIA AND YOU HAVE A PANOPLY OF DIFFERENT WAYS TO WATCH IT ON TV, LISTEN ON THE RADIO. ONLINE, STREAMING.  RAZOR VISION, ALL THESE THINGS BUT IT'S NOW PART OF IMG WHICH IS A BIG CONCLOM RATE AND INVOLVED WITH IMG COLLEGE AND THIS IS A HUGE GLOBAL BILLION DOLLAR CORPORATION AND IN TURN THE SOUTHEAST CONFERENCES AND THE OTHER CONFERENCES  ARE SIGNING THESE HUGE CONTRACTS WITH ESPN, CBS, FOX, ET CETERA AND BEGINNING NEXT YEAR WE WILL HAVE A SEC NETWORK THAT WILL ENSURE THAT EVERY SPORTS EVENT OF EVERY MEMBER SCHOOL IN THE SEC -- I'M TALKING MENS AND WOMENS' SPORTS AND AVAILABLE THROUGH SOME FORM OF LIVE VIDEO COVERAGE.

I DON'T WANT TO SAY ORWELLIAN AND I DON'T WANT TO OVER THINK THIS THING BUT AM I HEARING PETER FINCH STICKING HIS HEAD OUT AND WHAT IS GOING ON?

WELL --

THE FLIP SIDE TOO THERE ARE BILLIONS DOLLARS PAID TO COLLEGES AND MORE THAN EVER ARE ATHLETIC DEPARTMENTS WAGGING THE DOG?

WELL, THAT IS CERTAINLY A QUESTION THAT NEEDS TO BE CAREFULLY CONSIDERED AND THOUGHT ABOUT.  NOW IT'S FAIR TO POINT OUT FOR EXAMPLE ON THE CONTRACTS WITH THE SEC AND THE TV CONTRACTS AND THERE ARE PROVISIONS IN THE CONTRACTS THAT A CERTAIN AMOUNT OF MONEY GOES TO THE ACADEMIC SIDE AND WHILE FROM MY STANDPOINT THAT'S VERY IMPORTANT AND GOOD.  NOW IT'S A RELATIVELY SMALL PORTION AS YOU MIGHT EXPECT BUT NONETHELESS IT IS SOMETHING THAT'S WORTH WHILE AND BENEFICIAL TO THE MEMBER INSTITUTIONS, BUT I MEAN SOME PEOPLE OF COURSE SEE THE SCENARIO DEVELOPING AND THIS MAYBE EVEN MORE SO WITH PROFESSIONAL SPORTS OPPOSED TO COLLEGIATE SPORTS AND SEE THE SCENARIO WHERE PEOPLE HAVE TO BE PAID TO GO SIT IN THE STADIUM BECAUSE AND ONE OF THE CONCERNS NOW IS HOW MUCH MORE CAN COLLEGES CHARGE FOR TICKETS TO ATTEND THE LIVE EVENTS WHEN PEOPLE CAN WATCH THEM AT HOME ON LIVE TELEVISION OR CABLE, SATELLITE, WHATEVER IT MAYBE.

HEATED AND COOLS.

AND AT SOME POINT WE MAY GET INTO THE PAY-PER-VIEW.  THAT'S ANOTHER POSSIBILITY WE SEE SOME AND MAY SEE MORE IN THE FUTURE.

WELL ALL THAT ASIDE IT'S A PRETTY RICH HISTORY. >>I THINK IT'S A GREAT HISTORY AND I THINK IT'S SOMETHING VERY DISTINCTIVE FOR ARKANSAS.  IT'S SOMETHING VERY SPECIAL.  THERE ARE CERTAINLY OTHER STATES WHERE THEY HAVE A TRADITION LIKE THIS AND THEY HAVE FAVORITE ANNOUNCERS AND IN GEORGIA LARRY MUNSON WAS A FAMOUS ANNOUNCER AND THERE HAVE BEEN OTHERS BUT ARKANSAS IS A SPECIAL SITUATION AND IT'S DEVELOPED ITS OWN CULTURE AND A CENTER PIECE OF ARKANSAS LIFE THAT IS PASSED ON FROM GENERATIONS AND PEOPLE -- I HAVE TALKED TO SO PEOPLE PEOPLE THAT HAVE VERY FOND MEMORIES LISTENING TO GAMES GROWING UP AND LISTENING WITH THE FAMILY AND EVEN TODAY I HEAR PEOPLE -- I GO TO -- OF COURSE MOST OF THE RAZORBACK EVENTS AND I HEAR PEOPLE TALKING "WELL CHECK SAID THIS -- OR RICK SCHAEFFER SAID THIS"  AND IT'S LIKE THEY'RE PART OF YOUR FAMILY, ONE OF YOUR GOOD FRIENDS.

AND NO MATTER HOW WE WANT TO SHAKE IT UP PEOPLE WILL REMEMBER THE STARTING LINEUP MORE THAN THE POLITICAL SCIENCE AND FACULTY OR THE HONOR GRADS.

YEAH, AND AGAIN THESE ARE THE KINDS OF TRADEOFFS THAT WE TALK ABOUT.  I DO THINK THERE IS CERTAINLY SOME BENEFIT THAT COMES FROM THE KIND OF UNIFYING FACTOR AND COMMON INTEREST.  I MEAN IT GIVES PEOPLE A CERTAIN SORT OF POINT OF COMMONALITY THAT EVERYONE CAN SHARE IN. NOW, FROM MY PERSONAL PERSPECTIVE I WOULD HAVE OF COURSE LIKED FOR PEOPLE TO TAKE THAT MUCH INTEREST IN SOME OTHER THINGS THAT ARE EXTREMELY IMPORTANT, BUT I BELIEVE THAT THIS HAS BEEN A VERY POWERFUL AND VERY POSITIVE FORCE IN ARKANSAS, PARTICULARLY NOW I AM TALKING ABOUT THE BROADCASTING SIDE OF THINGS.

YEAH, YEAH.  QUITE AN INSTITUTION.

YEAH DEFINITELY, AND GOING TO CONTINUE FOR SOME TIME.

I DON'T SEE IT ENDANGERED IN ANYWAY.

I DON'T THINK SO.

HOYT PURVIS AND IN ABSENTIA AND SHARP AND THANK YOU FOR JOINING US AND WE WILL SEE YOU NEXT TIME.

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